By Dale M. Lewison And Jon M. Hawes X
Student Target Marketing Strategies for Universities Abstract As colleges and universities adopt marketing orientations to an ever-increasing extent, the relative merits of mass marketing and target marketing must also be explored. Research-ers identify buyer types as potential students focused on quality, value or economy. On the ... Document Viewer
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FOUR LEADING STRATEGIES TO IDENTIFY, ATTRACT, ENGAGE, AND ...
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Trends In Higher Education Marketing, Recruitment, And Technology
As universities find the need to appeal to an ever‐increasing and diverse student base, successful branding and marketing have become increasingly important activities for institutions. Universities must now go to greater lengths to differentiate themselves from competitor institutions. ... Read Document
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University College . Strategic Marketing Plan . 2015-2017 1
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